Hair growth products, we’ve all seen ads for them in the papers and tv. So why do so many of them look so tacky! When I was tasked with creating the advertising for Toppik, I was dead set on creating a design which stood out from the crowd. Taking cues from high end cosmetic advertising, I decided to keep the designs as simple as possible, letting the product and imagery do the talking. Toppik has since seen good success with the product being sold in the majority of Boots stores.