Festival Asia was held over three days and showcased an Eastern mix of music, dance, food, fashion, martial arts and lots more. Working Agency side, I was tasked to create digital banners to help promote this new event. The banners had to capture the essence of the show, remain true to the brand and create the traction required to create a successful online campaign. Working closely with the digital marketing team, we created a set of banners that would run for the duration of the campaign.
